Our Values

Our values guide our business. They define who we are and how we operate as a company. We believe in integrity, creativity, love, and fun. Through our products and business practices, we aim to positively impact the lives of future generations. Our passion for creativity drives us to make innovative products. We are cost-effective while still producing quality products. At the core of our business is excellent service.
Value 1: Integrity
The ability to know that what you do is the right thing for all involved in or impacted by your actions.
Value 2: Creativity
Doing things differently and having a sense of discovery and wonder in your everyday life. Creativity is not just about having ideas; it is also about recognising other people's imagination, the ability to understand others' uniqueness and see things from their point of view.
Value 3: Love
Embracing your emotions and being present in the moments that matter.
Value 4: Fun
Adopting a playful attitude and seeing the humour in life's challenges, accomplishments, and relationships.
Value 5: Positivity
The ability to believe things will get better.
Value 6: Responsibility
Being able to make the right decisions for the greater good without being overly attached to the outcome.
Value 7: Respect
The ability to be aware of how you feel and what you are thinking, and why. We respect your right to think differently. We encourage you to share your true inner self.
Value 8: Quality
All our products and services aim to work with the best suppliers on the market regardless of price. The best quality product/service is still a good idea to offer our families a reasonable price.
Value 9: Service
To always go beyond our customers' minimum expectations and deliver more than you expect.
Be welcome to walk together the parenting adventure with us.